CTI GROUP × WIN MAKERS
J1 Recruitment Pipeline v2
From 50k database → Enrolled J1 Maker — fully optimized
✓ 2-question pre-filter in survey
✓ Mita scoring system (100pts)
✓ $150 seed planted by Mita
✓ 30/60/90 nurture loop
✓ Social proof before conference
✓ Family resource for partners
Pipeline KPIs to Track in Zoho
Survey Open Rate
> 25%
Survey YES (pre-qualified)
> 10% of total
Mita Contact Rate
> 80% of HOT leads
Mita Score 65+ Rate
> 35% of contacted
Nurture Re-engagement
> 15% per touch
Conference → 1-on-1
> 50%
1-on-1 → $150 Close
> 40%
Overall DB → Enrolled
> 0.5% (250 from 50k)